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Shifting Paradigms©

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Brand Info

We' re proud of our new brand and it has deep meaning for us.

 

The sharp edges of the Transcend logo convey a “modern art” feel, almost symbolic of an architectural marvel.  The angles or “L”s reflect balance or symmetry (ying and yang), as well as the concept of change in the context that the symmetry is “offset” or non-traditional.  They build on each other while pointing upwards to imply reaching for new heights or transcending. The translucent white circle represents enlightenment. 

 

 

The Colors

 

Orange is a power color. It is a healing color and stimulates enthusiasm and creativity. Orange means vitality with endurance. Teal symbolizes trustworthiness and reliability. It promotes spiritual advancement and commitment. Combined, the two colours are reminscent of the late afternoon sunsets over the Rockies in the fall and winter.